01
Social Media Management
Consistent, purposeful content that builds a real presence. Strategy, creation, and day-to-day management rooted in showing up for the people you serve, not chasing algorithms.
Edmonton, Alberta — Communications & Digital Media
Stories
People Can
See Themselves In
Social media management, video, and communications for Edmonton nonprofits, campaigns, and small businesses. We meet people where they are, and tell stories that matter.
About
Human Work
Deserves to
Be Seen
Calan Hobbs is an Edmonton-based communications, digital media, and public engagement practice focused on helping local businesses, nonprofits, and campaigns tell stories that matter.
Through social media, photography, video, and community engagement strategies, the work centers on meeting people where they are, and telling stories they can see themselves in.
“To help organizations tell compelling stories that reflect their work and the people behind it, connecting with audiences in a way that is clear, human, and meaningful.”
- Local
- Edmonton-based
- Real
- Grounded storytelling
Calan Hobbs, founder
Who You’re Working With
Twenty years of
reading a room
Before this was a communications practice, it was a career in hospitality. Calan spent years as a hotel concierge in Edmonton, including at the Delta Edmonton Centre and with Fairmont Hotels & Resorts, and earned membership in Les Clefs d’Or, the international society of hotel concierges whose members are recognised by the crossed golden keys on their lapel. Fewer than a hundred concierges in Canada hold them.
It is not an obvious route into communications, but it is a direct one. The job was working out what someone actually needed when what they asked for was something else, then delivering it without fuss. That is most of this job too.
In 2023 Calan stood as the Alberta NDP candidate in Fort McMurray–Lac La Biche, completing the party’s full slate of 87 candidates. Running a campaign in a riding you are not expected to win teaches you how to talk to people who do not already agree with you, on a budget, with a deadline that does not move. That experience now sits behind the campaign and advocacy work.
Today the practice serves constituency offices, nonprofits, and small local businesses across the Edmonton region, alongside video work with a small trusted crew.
Services
What We Do
Four areas of work, one through-line: honest stories, told well.
02
Photography
Images that capture the real work happening in your organization. Not polished stock photos, but honest, human moments that connect with your audience.
03
Video Production
Storytelling through video that puts people and purpose first, from short-form social content to longer pieces that reveal the work behind the work.
04
Community Engagement
Strategies built around real relationships, helping organizations connect with the communities right in front of them through clear, accessible, meaningful communication.
Ways to Work Together
Built Around
Your Work
Every price here is a starting point, not a menu. Each engagement is scoped and built around what your organization actually needs, so the final quote reflects your work rather than a template. You’ll get a written scope and a fixed price before anything begins.
Social Media Packages monthly
Ongoing social media management, billed monthly. The examples under each tier are illustrative only, and show the kind of work a package at that level usually includes. Your mix gets set together.
Presence
For organizations that need to show up consistently.
From $500per month
Examples of what this can include:
- A steady posting rhythm on your main platforms
- Monitoring and replies handled for you
- A simple monthly read on what landed
Momentum
For organizations that need a real, sustained presence.
From $1,000per month
Examples of what this can include:
- Strategy and a planned monthly calendar
- Original photo and short-form video
- Community management and engagement
- A monthly call on results and direction
Full Story
For organizations and campaigns in an active push.
From $1,500per month
Examples of what this can include:
- Full coverage across your platforms
- Communications strategy and message work
- Regular on-site shooting
- Priority turnaround
Corporate Video per project
Branded film for business, built around your people doing the actual work. Length is a guide, not the driver: what shapes the price is shoot time, crew, and how much is being captured.
Story Short
A single clear message, social-ready.
From $1,500around 30 seconds · half-day shoot
- One location, light crew
- Music, captions, colour
- Vertical and horizontal cuts
Brand Story
The one most businesses need.
From $3,000around 90 seconds · full-day shoot
- Interviews plus B-roll
- Full edit, sound design, colour
- Social cutdowns included
Feature Story
The full picture, told properly.
From $4,500around 3 minutes · full crew
- Multiple locations or shoot days
- Drone where useful
- Stills set and raw footage included
Wedding Films per wedding
Wedding season runs May to October and the calendar is capped, so dates are limited. A non-refundable retainer books the date.
The Elopement
Elopements, intimate weddings, courthouse days.
From $1,900up to 4 hours · one filmmaker
- 3–4 minute film with your full vows
- Real audio from the day
- One-minute social teaser
The Highlight
Most weddings. Full-day coverage.
From $3,200up to 8 hours · one filmmaker
- 4–6 minute highlight film
- Ceremony and speeches as separate edits
- Drone where the venue allows
The Feature
Two filmmakers, two cameras, nothing missed.
From $4,900up to 10 hours · two filmmakers
- 8–12 minute feature film
- Highlight, ceremony and speeches edits
- Next-day social teaser
Campaign & Communications Strategy project or retainer
For campaigns, advocacy organizations, and nonprofits that need the thinking as well as the posting. Scope is set against your timeline.
Comms Sprint
One defined piece of thinking, delivered.
From $1,500project
- A communications or engagement plan
- Messaging framework and key lines
- Delivered as a working document
Campaign Launch Kit
Everything needed to start well.
From $3,000project
- Strategy, messaging, and content plan
- Launch assets and templates
- Briefing for your team or volunteers
Embedded Comms
Ongoing support through a live campaign.
From $1,200per month
- Messaging and content strategy
- Stakeholder and community engagement
- Rapid response when it matters
All prices in CAD, before GST. Every engagement is custom-built, so these are starting points that move with scope. Not sure which fits? Start with a free 20-minute call and we’ll shape the right one together.
Local Matters
Edmonton, AlbertaSelected Work
Proof, Not
Promises
A sample of recent engagements. Some clients are named once permission is in place; others are described by sector. Every one follows the same shape: what was stuck, what we did, what changed.
Social Media · Advocacy
Calgary Constituency Office
- The challenge
- An elected office with real community work happening every week, but posting that was sporadic and reactive. Long gaps, then a burst of announcements. Constituents had no reliable sense of what the office was actually doing.
- What we did
- Built a monthly content calendar anchored to the office's real activity: casework themes, community events, and plain-language explainers on issues constituents kept raising. Set a posting cadence the office could actually sustain, and handled creation and scheduling end to end.
- The result
- A consistent, predictable presence in place of stop-start posting. Signed as an ongoing monthly Standard-tier engagement, and still running.
Social Media · Community Engagement
Edmonton Constituency Offices
- The challenge
- Two Edmonton offices needed to show up credibly online without pulling staff away from constituent casework. The communications work kept losing to the urgent work.
- What we did
- Took over the content pipeline entirely: planning, writing, graphics, and scheduling on a monthly retainer. Built repeatable content formats so each month starts from a template instead of a blank page, and reported back on what landed.
- The result
- Staff time returned to casework while the offices maintained a steady public presence. Both engagements have renewed month over month.
Video · Industrial & Trades
Branded Story Film
- The challenge
- A company doing genuinely skilled, physical work whose marketing looked like everyone else's: generic stock imagery that told a prospective client nothing about the people or the standard of the work.
- What we did
- Produced a branded short film on site with a full crew, built around the crew doing the work rather than talking about it, plus a set of edited stills for ongoing use across web and social.
- The result
- A library of owned footage and photography the client now uses across their site, proposals, and social, replacing stock entirely.
What We Believe
Values
These aren't aspirational statements. They're the principles that shape every project, every story, and every conversation.
01
Human Work Comes First
Behind every post, project, or campaign are people doing real work. That work deserves to be seen, respected, and accurately represented.
02
Story Over Hype
The goal isn't to create noise, but to tell stories that are honest, grounded, and meaningful.
03
Local Matters
Strong communities are built locally. The work focuses on helping organizations connect with the people right in front of them.
04
Access and Clarity
Good communication should be easy to understand and accessible to the people it's meant for.
Where We’re Headed
Our Vision
A future where communication doesn’t obscure the work, but reveals it — making the people, effort, and ideas behind organizations impossible to overlook.
Common Questions
Before You
Get In Touch
How much does social media management cost in Edmonton?
Three monthly social media packages start from $500, $1,000 and $1,500 per month in CAD before GST. Those are starting points, not fixed prices. Every engagement is scoped around what your organization actually needs, and you get a written scope and a fixed quote before anything begins. Corporate video, wedding films, and campaign strategy are priced separately.
Do you work with nonprofits and political campaigns?
Yes — nonprofits, advocacy organizations, constituency offices, and community campaigns are a core part of the practice, alongside small local business. If your work depends on people understanding what you actually do, that's the sweet spot.
What areas do you serve?
Based in Edmonton, Alberta, working with organizations across the Edmonton region and throughout Alberta. Strategy and content work can happen remotely anywhere in Canada; in-person photo and video shoots are concentrated in the Edmonton area.
Is there a minimum contract length?
Monthly social packages are set up as a three-month minimum. That isn't a lock-in tactic. Building a content rhythm and seeing whether it's working genuinely takes longer than a few weeks. Project work like video and photography has no ongoing commitment.
What happens on the first call?
Twenty minutes, free, no pitch deck. We cover what your organization is working on, where communication is getting stuck, and whether this is a good fit. If it is, you get a written scope and fixed quote before anything starts. If it isn't, you'll get an honest answer and, where possible, a pointer to someone better suited.
Who actually does the work?
Calan Hobbs directly, for strategy, content, and day-to-day management. Video projects bring in a trusted production collaborator and crew, and you'll know exactly who is on site before the shoot.
Get In Touch
Let's Tell
Your Story
Whether you're a small business, nonprofit, or community campaign — if you have a story worth telling, let's talk about how to tell it well.
- Based in
- Edmonton, Alberta
- calanhobbs@gmail.com
- Response time
- Within 48 hours