01
Social Media Management
Consistent, purposeful content that builds a real presence. Strategy, creation, and day-to-day management rooted in showing up for the people you serve, not chasing algorithms.
Edmonton, Alberta · Communications & Digital Media
Stories
People Can
See Themselves In
Social media management, video, and communications for Edmonton and area organizations. I meet people where they are, and tell stories that matter.
About
Human Work
Deserves to
Be Seen
I’m Calan Hobbs. I run communications, digital media, and public engagement work for Edmonton local businesses, nonprofits, and campaigns, helping them tell stories that matter.
Through social media, photography, video, and community engagement, the work centres on meeting people where they are, and telling stories they can see themselves in.
“To help organizations tell the story of their work and the people behind it, in language the people they serve actually use.”
Who You’re Working With
Twenty years of
reading a room
Every job I have held has been the same job underneath: working out what somebody needed to say, and finding the way to say it so the right people heard it. I made my first films in high school in Fort McMurray, published on a website we built ourselves because YouTube did not exist yet. In 2006, at 20, I started a wedding film company in Edmonton and ran it for four years.
From 2010 I spent seven years as a hotel concierge and earned membership in Les Clefs d’Or, the international society of hotel concierges. Fewer than 100 people in Canada hold the crossed golden keys. People hear concierge and think hospitality. It is a communications job. Those years took me into a lot of other people’s cities, and they are also when I put the video camera down and bought a Canon Rebel.
In 2017 communications became the whole job. General manager of Tres Carnales and Kanu Cafe, running the floor and the social media both. From 2019, campaigns, advocacy, and nonprofits, managing close to a dozen campaigns and their communications. A year as a communications advisor at a primary care network. And in 2023 I stood as a candidate myself in Fort McMurray–Lac La Biche.
Today I work with the local offices of MLAs, nonprofits, and small local businesses across the Edmonton region, including video production with a small crew I trust.
Services
What I Do
Five areas of work, one through-line: honest stories, told well.
02
Photography
Images that capture the real work happening in your organization. Not polished stock photos, but honest, human moments that connect with your audience.
03
Video Production
Storytelling through video that puts people and purpose first, from short-form social content to longer pieces that reveal the work behind the work.
04
Community Engagement
Strategies built around real relationships, helping organizations connect with the communities right in front of them through clear, accessible, meaningful communication.
05
Website Design & Management
A website that loads fast, reads clearly, and says what you actually do. Built new or rebuilt from what you already have, then looked after so it does not quietly go out of date.
Ways to Work Together
Built Around
Your Work
Every price here is a starting point, not a menu. Each engagement is scoped and built around what your organization actually needs, so the final quote reflects your work rather than a template. You’ll get a written scope and a fixed price before anything begins.
Social Media Packages monthly
Ongoing social media management, billed monthly. The examples under each tier are illustrative only, and show the kind of work a package at that level usually includes. Your mix gets set together.
Presence
For organizations that need to show up consistently.
From $500per month
Examples of what this can include:
- A steady posting rhythm on your main platforms
- Monitoring and replies handled for you
- A simple monthly read on what landed
Momentum
For organizations that need a real, sustained presence.
From $1,000per month
Examples of what this can include:
- Strategy and a planned monthly calendar
- Original photo and short-form video
- Community management and engagement
- A monthly call on results and direction
Full Story
For organizations and campaigns in an active push.
From $1,500per month
Examples of what this can include:
- Full coverage across your platforms
- Communications strategy and message work
- Regular on-site shooting
- Priority turnaround
Corporate Video per project
Branded film for business, built around your people doing the actual work. Length is a guide, not the driver: what shapes the price is shoot time, crew, and how much is being captured.
Short
A single clear message, social-ready.
From $1,500around 30 seconds · half-day shoot
- One location, light crew
- Music, captions, colour
- Vertical and horizontal cuts
Story
The one most businesses need.
From $3,000around 90 seconds · full-day shoot
- Interviews plus B-roll
- Full edit, sound design, colour
- Social cutdowns included
Series
The full picture, told properly.
From $4,500around 3 minutes · full crew
- Multiple locations or shoot days
- Drone where useful
- Stills set and raw footage included
Wedding Films per wedding
Wedding season runs May to October and the calendar is capped, so dates are limited. A non-refundable retainer books the date.
Vows
Intimate ceremonies.
From $1,500up to 4 hours · one filmmaker
- Highlight film with shorts
- Real audio from the day
Highlight
Most weddings. Full-day coverage.
From $3,200up to 8 hours · one filmmaker
- Half-day highlight films and shorts
- Ceremony and reception, multiple locations if required
- Drone where the venue allows
Feature
Two filmmakers, at least two cameras, nothing missed.
From $4,900up to 10 hours · two filmmakers
- Full day feature film and many highlights
- Every event of the day, multiple locations
- Full narrative, we tell the whole story from start to finish
Campaign & Communications Strategy project or retainer
For campaigns, advocacy organizations, and nonprofits that need the thinking as well as the posting. Scope is set against your timeline.
Sprint
One defined piece of thinking, delivered.
From $1,500project
- A communications or engagement plan
- Messaging framework and key lines
- Delivered as a working document
Launch
Everything needed to start well.
From $3,000project
- Strategy, messaging, and content plan
- Launch assets and templates
- Briefing for your team or volunteers
Embedded
Ongoing support through a live campaign.
From $1,200per month
- Messaging and content strategy
- Stakeholder and community engagement
- Rapid response when it matters
All prices in CAD, before GST. Every engagement is custom-built, so these are starting points that move with scope. Not sure which fits? Start with a free 20-minute call and we’ll shape the right one together.
Local Matters
Edmonton, AlbertaWhat I Believe
Values
These aren't aspirational statements. They're the principles that shape every project, every story, and every conversation.
01
Human Work Comes First
Behind every post, project, or campaign are people doing real work. That work deserves to be seen, respected, and accurately represented.
02
Story Over Hype
The goal isn't to create noise, but to tell stories that are honest, grounded, and meaningful.
03
Local Matters
Strong communities are built locally. The work focuses on helping organizations connect with the people right in front of them.
04
Access and Clarity
Good communication should be easy to understand and accessible to the people it's meant for.
Where I’m Headed
The Vision
A future where communication doesn’t obscure the work, but reveals it: making the people, effort, and ideas behind organizations impossible to overlook.
Common Questions
Before You
Get In Touch
How much does social media management cost in Edmonton?
Three monthly social media packages start from $500, $1,000 and $1,500 per month in CAD before GST. Those are starting points, not fixed prices. Every engagement is scoped around what your organization actually needs, and you get a written scope and a fixed quote before anything begins. Corporate video, wedding films, and campaign strategy are priced separately.
What areas do you serve?
Based in Edmonton, Alberta, working with organizations across the Edmonton region and throughout Alberta. Strategy and content work can happen remotely anywhere in Canada; in-person photo and video shoots are concentrated in the Edmonton area.
Is there a minimum contract length?
Monthly social packages are set up as a three-month minimum. That isn't a lock-in tactic. Building a content rhythm and seeing whether it's working genuinely takes longer than a few weeks. Project work like video and photography has no ongoing commitment.
What happens on the first call?
Twenty minutes, free, no pitch deck. We cover what your organization is working on, where communication is getting stuck, and whether this is a good fit. If it is, you get a written scope and fixed quote before anything starts. If it isn't, you'll get an honest answer and, where possible, a pointer to someone better suited.
Who actually does the work?
Calan Hobbs directly, for strategy, content, and day-to-day management. Video projects bring in a trusted production collaborator and crew, and you'll know exactly who is on site before the shoot.
Get In Touch
Let's Tell
Your Story
Small business, nonprofit, or community campaign: if you have a story worth telling, let's talk about how to tell it well.
- Based in
- Edmonton, Alberta
- calanhobbs@gmail.com
- Follow
- Response time
- Within 48 hours